Casino debuts new touch-screen bar table
By Oskar Garcia
Associated Press Writer / June 11, 2008
LAS VEGAS—Microsoft Corp. and Harrah's Entertainment Inc. introduced a high-tech interactive bar table Wednesday that lets patrons order drinks, watch YouTube videos, play touch-screen games and even flirt with each other.
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The tables offer Harrah's a new way to track its customers' habits and behaviors, adding to its sophisticated costumer rewards program that tracks users' gambling habits.
"Of all the goodies up our sleeves lately, this is one of the most dramatic," Tim Stanley, chief information officer of Harrah's, told The Associated Press. "The range of opportunities are fairly limitless."
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